The Pioneer & The Vision

Mr. Manjeet Singh, a modest man, who made a humble beginning with a grand Vision, has come a long way in 25 years, but if something has not changed along the way, it is his modesty and his Vision: “To provide products rich in Quality and Goodness across an ever-growing network of Consumers, with a motto of ‘Everyday Everywhere’ making our products an essential part of the life of every individual”

From Humble Past to Glorious Present

The Beginnings

“The journey of a thousand miles is made up of a million steps, but the most important one is always the First step”

In 1985, we took our first baby step with a single traditional oven in Ludhiana, consuming 5 bags of flour per day and made our entry into the Food market by providing Bread of superior quality to the local distributors. Even though our products were circulated only at Punjab’s grass root level, mainly Ludhiana’s rural ‘mandis’ (markets), never ever did we compromise on the standards of Service or our dedication towards efficient distribution because we have always believed that the quality of SERVICE defines a company’s image and its perception in the market.

Soon, we made a shift from the Traditional Oven to a Rotary Rack, and within 2 more years, the number of Rotary Racks had increased to 3, consuming 80-90 bags of flour per day.

The Overdrive Mode

“Some stories end with Success. Some BEGIN with it”In 1994, we came up with the first Automated Food Processing Unit of North India – Bonn Nutrients. In 1995, a new brand Prime Time was launched (High Volume bread – a first in India)! Prime Time was a huge success, so much so, that to meet the market demand, the company had to double its production capacity within 6 months!

In 2000, to meet an ever increasing Demand, a second Automated Food Processing Unit was brought up which produced 50,000 loaves of bread everyday. By now, we had become a leading Regional player of North India, and with our impressive Distribution network, the service had grown to a circle of 400 km.

Within 5 more years, 3 more production lines were introduced, taking the production up to 2.5 lakh loaves of bread per day. Along side bread, Bonn was now also producing 1.5 lakh units of other Bakery items on a daily basis.

From Bread to Biscuits and Beyond!

“A company that wants to touch the sky, would surely Diversify…”

With a vision to diversify, in 2002, Bonn started a Cookies plant, and became the first in India to start production of cookies on an industrial scale. Bonn also introduced other products like Bar Cakes and a Fresh Bakery items range which were lapped up by the markets. In 2004, Bonn Biscuits were launched, for which a fully Automated Online Biscuit Plant was started.